The software giant has started making the integration available to Microsoft Edge for Android beta users over. Recent research from the Internet Advertising Bureau UK (IAB UK) suggests one in five British adults use ad blocking, but would be less likely to do so if adverts didn’t interfere with what they were doing. However nearly two thirds claimed they prefer free, ad-supported content to a subscription-based model.Įven the government has got involved in the debate, after Culture Secretary John Whittingdale has suggested the government might step in to aid publishers in their battle against ad blocking software amid rising concerns within the industry.
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